Privacy Policy

Mediant Labs
Last Updated: 20 April 2026

1. Scope and Applicability

This Privacy Policy applies to personal data processed by Mediant Labs (“we”, “us”, “our”) in connection with:

   Our website and landing pages
   Marketing campaigns (email, ads, lead generation)
   Customer and prospect interactions
   Products and services (if applicable)

This policy is designed to comply with:

   General Data Protection Regulation (GDPR)
   Digital Personal Data Protection Act, 2023 (India)
   California Consumer Privacy Act (CCPA/CPRA) (where applicable)

2. Categories of Personal Data

We may collect the following categories of personal data:

2.1 Identifiers

   Name
   Work email address
   Phone number
   Company name
   Job title

2.2 Technical & Device Data

   IP address
   Device identifiers
   Browser type and version
   Operating system
   Approximate geolocation

2.3 Usage & Behavioral Data

   Website interactions (pages, clicks, scrolls)
   Session duration and navigation paths
   Campaign attribution data

2.4 Marketing Data

   Email engagement (opens, clicks)
   Ad interactions
   Communication preferences

3. Sources of Data

We collect personal data from:

   Direct submissions (forms, demo requests, downloads)
   Automated technologies (cookies, pixels, SDKs)
   Third-party platforms (advertising networks, analytics providers)
   Business communications (email, calls, meetings)

4. Purpose of Processing

We process personal data for the following purposes:

   Lead generation and sales outreach
   Providing requested information or services
   Marketing campaign execution and optimization
   Website analytics and performance monitoring
   Personalization of content and user experience
   Security, fraud detection, and system integrity
   Legal and regulatory compliance

5. Legal Bases for Processing

Where applicable, we rely on:

   Consent — for email marketing and non-essential cookies
   Legitimate Interests — for B2B marketing, analytics, and service improvement
   Contractual Necessity — to fulfill service requests
   Legal Obligation — compliance with applicable laws

6. Cookies, Pixels, and Tracking Technologies

We use cookies and similar technologies, including:

   Analytics Cookies (e.g., Google Analytics)
   Advertising Pixels (e.g., Meta, LinkedIn)
   Functional Cookies (site performance and preferences)

6.1 Consent Mechanism

Where required by law (e.g., GDPR), we:

   Obtain prior consent before placing non-essential cookies
   Provide a cookie banner with granular controls
   Allow users to withdraw consent at any time

6.2 Cookie Management

Users can:

Modify cookie preferences via our banner
Disable cookies through browser settings

7. Data Sharing and Disclosure

We may disclose personal data to:

7.1 Service Providers (Processors)

Including:

   Cloud hosting providers
   CRM and marketing automation platforms
   Analytics providers

These providers process data under contractual obligations.

7.2 Advertising & Marketing Partners

For campaign delivery, attribution, and retargeting.

7.3 Legal and Regulatory Authorities

Where required by law or to protect legal rights.

We do not sell personal data.

8. International Data Transfers

Personal data may be transferred outside your jurisdiction, including to countries that may not provide the same level of data protection.

We implement safeguards such as:

Standard Contractual Clauses (SCCs)
Contractual obligations with processors

9. Data Retention Policy

We retain personal data:

   As long as necessary for business purposes
   Until consent is withdrawn (for marketing)
   As required by law or contractual obligations

Inactive prospect data is periodically reviewed and deleted or anonymized.

10. Data Security Measures

We implement appropriate safeguards, including:

   Access control and authentication mechanisms
   Encryption (in transit and, where applicable, at rest)
   Secure infrastructure and monitoring

Despite safeguards, no system is completely secure.

11. Your Rights

11.1 Under GDPR (EU/EEA Users)

You have the right to:

   Access, rectify, or erase your data
   Restrict or object to processing
   Data portability
   Withdraw consent

11.2 Under India DPDP Act (2023)

You have the right to:

   Access information about your data
   Request correction or erasure
   Withdraw consent
   Grievance redressal

11.3 Under CCPA/CPRA (California Users)

You may:

   Request disclosure of collected data
   Request deletion
   Opt out of data sharing for advertising

12. Exercising Your Rights

To exercise any rights, contact:

Email: info@mediantlabs.com

We will respond within applicable legal timelines.

13. Marketing Communications

You may opt out of marketing communications by:

Clicking the “unsubscribe” link in emails
Contacting us directly at info@mediantlabs.com

Operational or transactional communications may still be sent.

14. Third-Party Links

Our website may include links to third-party sites. We are not responsible for their privacy practices.

15. Children’s Data

Our services are intended for business use and not for individuals under 18. We do not knowingly collect children’s data.

16. Changes to This Policy

We may update this Privacy Policy periodically. Updates will be reflected with a revised “Last Updated” date.

17. Contact & Grievance Officer

For privacy-related inquiries or complaints:

Email: info@mediantlabs.com
Website: www.mediantlabs.com